Domain and Website Information:
lohas.es
Domain name - lohas.es
Site title - STRATO - Domain not available
Go to website - STRATO - Domain not available
Site GEO location
Location Country - Germany
Provider - Strato AG
Site Logo
IP address:
Domain name servers:
shades08.rzone.de docks10.rzone.de
All records:
☆ lohas.es. 150 IN A 81.169.145.157
☆ lohas.es. 150 IN AAAA 2a01:238:20a:202:1157::
☆ lohas.es. 150 IN MX 5 smtp.rzone.de.
☆ lohas.es. 150 IN NS docks10.rzone.de.
☆ lohas.es. 150 IN NS shades08.rzone.de.
☆ lohas.es. 150 IN SOA shades08.rzone.de. hostmaster.strato-rz.de. 2020053112 86400 7200 604800 300
Brief facts about lohas:
Lifestyles of Health and Sustainability is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population segment. The author Paul H. Ray, who coined the term Cultural Creatives in his book by the same name, explains that "What you're seeing is a demand for products of equal quality that are also virtuous." Included in the cultural creative demographic are consumers of New Age goods and services. Researchers have reported a range of sizes of the LOHAS market segment. For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market; and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly 17 million adults or 12% of the population are LOHAS consumers.
Green marketing - Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Natural Capitalism - Natural Capitalism: Creating the Next Industrial Revolution is a 1999 book on environmental economics co-authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen languages and was the subject of a Harvard Business Review summary.
Simple living – Sometimes called LOVOS, Lifestyles of Voluntary Simplicity.
Sustainable business - A sustainable business, or a green business, is an enterprise that has a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy—a business that strives to meet the triple bottom line.
Triple bottom line - The triple bottom line is an accounting framework with three parts: social, environmental and economic. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value.
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